What is a carousel ad?Ī carousel ad is an advertising format that allows businesses to showcase multiple products or services within a single advertisement. With this format, you can display more information than a single image or text-based ad, so you can engage with potential customers in a unique way. Learn More: Sponsored Posts vs Facebook Ads.A carousel ad is a type of online ad that allows you to showcase multiple images, GIFs, headlines, and descriptions in a single ad unit that functions like a rotating carousel. If you want to create a Carousel ad but need inspiration for your creatives, visit Facebook’s page on Carousel Format Creative Examples. However, you can still create compelling advertisements by sticking to the formats you know with the help of engaging videos, catchy headlines, and eye-catching images – check out these theme park advertisements for some inspiration on how to spice up more conventional ad formats. In fact, by exploring different ad formats, you can combat ad fatigue and stand out against your competitors. It is recommended that you explore ad formats beyond the regular Single Image ad most advertisers use. When creating your ad, however, remember to always abide by Facebook’s ad specs. You can create them from your Facebook Page, Ads Manager, or Ads API.
You can create your Carousel ads from multiple places.
Carousel ads are eligible for ads with the objectives of website clicks, website conversions, app installs, app engagement, video views, and engagement. Because of its size, appearance, and function, the Carousel ad cannot be placed on Facebook’s right column. You can choose to place these ads on Facebook’s mobile and desktop news feed and Instagram. You have a few placement and objective choices with Carousel Ads. Each image contains a clickable link to your landing page, a headline, and if desired, a call-to-action button. This is the future of Facebook advertising services.Ī Carousel ad, unlike your regular Single Image ad, contains up to 10 images and videos that Facebook users can scroll through. Growing too tired of creating Single Image ads day after day? Yearning to craft something new, something exciting? Something that is practical yet aesthetically pleasing, complex yet easy to create? Behold Facebook’s Carousel ad.
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